Essential Functions:

• Responsible for digital content management, including content strategy, channel updates, and content calendar updates for the property portfolios.

• Manages and enhances a comprehensive communication program for current and future residents, including the development of resident surveys (Survey Monkey), newsletters, emails, and web-based communications.

• Monitor and analyze performance data across digital channels to track engagement and make recommendations to enhance results.

• Support the operations and execution of brand strategy across internal and external partners, events, and initiatives.

• Collecting data/research on industry trends and competitors and consolidating information into actionable items, reports, and presentations.

• Design copy/write for company and marketing initiatives.

• Create engaging text, image, and video content while monitoring the performance and trends for 40+ websites.

• Design posts to sustain readers' curiosity and create buzz around new products.

• Optimizing web performance through SEO, Google Analytics, etc

• Facilitate online conversations with customers and respond to queries.

• Report, managing and respond to online reviews and feedback from residents and vendors.

• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.

• Oversee social media accounts content design.

• Other duties assigned.

Job Competencies:

• Proficiency with Microsoft Office suites (Outlook, Word, Excel, PowerPoint, etc.)

• Creating and maintaining client/customer relationships

• Self-motivated yet customer-focused

• Proficient in marketing research and statistical analysis

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Strong visual creative ability

• Strong writing ability

• Proficient at Photoshop or a similar graphic design program

• Excellent organizational ability to set priorities, organize workload, handle multiple tasks and meet deadlines in a fast-paced working environment

• Knowledge of SEO (Search Engine Optimization), PPC/SEM (Pay-Per-Click/Search Engine Marketing) management, and Google Analytics.

• Analytically inclined – experience with Excel, Google Docs, and reporting

Qualifications:

• High School diploma, or general equivalency degree (GED)

• Bachelor's degree is highly preferred.

• One year of digital and online marketing performance analysis experience.

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics)

• Experienced with content strategy, creation, and optimization for websites, social media, newsletters, etc.

Physical Demands/Work Environment:

The physical demands and work environment characteristics described here represent those that an employee must meet to perform this job's essential functions successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands: While performing duties of the job, the incumbent is often required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; talk and hear. The employee must often lift and move up to 50 pounds. The job's specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment: The noise level in the work environment is usually moderate.